Would love to get your predictions/thoughts on the future of search advertising given the launch of Google AI Mode and any impending OpenAI/Anthropic/etc ad model (which would be untethered to a legacy ad model, unlike Google). If click-based searches are down, what does the future advertising model look like? I can see there being a nudge forward in embedded 'cost per clicks' or blended sponsored answers in AI results. But I can also see an opportunity for disruption with evolved ad formats or brand interfaces within natural language chat.
Would love to get your predictions/thoughts on the future of search advertising given the launch of Google AI Mode and any impending OpenAI/Anthropic/etc ad model (which would be untethered to a legacy ad model, unlike Google). If click-based searches are down, what does the future advertising model look like? I can see there being a nudge forward in embedded 'cost per clicks' or blended sponsored answers in AI results. But I can also see an opportunity for disruption with evolved ad formats or brand interfaces within natural language chat.
https://searchengineland.com/google-ai-mode-ads-internal-document-459931 answering my own question!