This is very interesting. I created a synthetic innovation strategist called Toni Spark, for solo-founders to bounce ideas off.
She is meant to help you walk through a problem, so you can better develop solutions. She will also come up with ideas. but as you say in the article, AI does not live in the messy world and nuance/context is important for coming up with ideas.
Toni is in BETA at the moment, but you can check it out here and sign up, give it a try for free - www.tonispark.com
I like the framing of synthetic personas as a thinking tool, not a replacement for real people.
One thing I keep coming back to is rigor: how personas are constructed, what assumptions are baked in, and how outputs are validated.
That transparency feels key if we want teams to trust (and not over-trust) what comes out.
Potentially, synthetic persona research can have the depth of qualitative and the scale of quantitative.
Ooh, I hadn't thought of it like that but that's an interesting way of looking at it. Thanks Rafa
This is where synthetic populations feel especially powerful to me.
Not just scaling responses, but intentionally designing behavioural diversity to explore edge cases and hidden assumptions.
The value isn’t realism per se, it’s making the space of possibilities visible.
I would like to create a synthetic persona out of myself, any ideas on how to do this?
This is very interesting. I created a synthetic innovation strategist called Toni Spark, for solo-founders to bounce ideas off.
She is meant to help you walk through a problem, so you can better develop solutions. She will also come up with ideas. but as you say in the article, AI does not live in the messy world and nuance/context is important for coming up with ideas.
Toni is in BETA at the moment, but you can check it out here and sign up, give it a try for free - www.tonispark.com
Thanks Nik. Sounds interesting