Simplicity and clarity as a strategy in AI, radical org design, phones vs TV, the reality of modern work, Deep Research and why it's not a good idea to wake up with the news
One of the many mistakes I made in marketing was not questioning assumptions. I’d read a book and believe it. A senior marketer would say something and I assumed it was true. At some stage I started questioning assumptions. I don’t remember when exactly as it is very natural to me now. Sceptical not cynical is how I describe it. But I can imagine how much damage marketers will create for themselves with AI if they don’t learn how to think critically and question where a stat came from or worse, AI’s layered in opinion that is framed as fact.
Wonderful story on the underground Neil.
One of the many mistakes I made in marketing was not questioning assumptions. I’d read a book and believe it. A senior marketer would say something and I assumed it was true. At some stage I started questioning assumptions. I don’t remember when exactly as it is very natural to me now. Sceptical not cynical is how I describe it. But I can imagine how much damage marketers will create for themselves with AI if they don’t learn how to think critically and question where a stat came from or worse, AI’s layered in opinion that is framed as fact.
Loved that Simpsons episode.
Thanks Paul. That's very true about assumptions. I suspect there will be many false turns from.people not questioning AI outputs